Monday, November 3, 2014

In the World of Wellness: Lies the Marketing People Tell Us

Wellness is a term widely used that has multiple meanings around health and positive life style changes leading to well-being. Here we will use the term "wellness" as a means of defining a life free from disease as well as a way to explore alternative medicines, what they offer, and what this could mean for you.

Every month I'll do a post on a health and wellness related topic. This will give you a chance to explore other options, become informed, and make the best overall decision for your own well-being.

In the World of Wellness: "Cruelty Free" lies and a company that's trying to change that
Image vie The Leaping Bunny 
I recently learned a cold, hard truth.

Those "not tested on animal" labels are a lie. There is absolutely nothing FDA approved that hasn't been tested on animals. Nothing.

"Cruelty Free" and "Not Tested on Animals" is something I've always looked for. It's something I always wanted to honor and support. I recently found out (through a friend who works behind the scenes with government testing of medicines and what not) that it's quite simply a lie in great form.

While the product itself may not have been tested on animals, each and every ingredient that makes up the product has, at one time or another, been tested on animals. And that's how they get away with their lies, my friends.

Now, don't break down into a little ball of tears and desolation. I discovered a company, The Leaping Bunny, who addresses this very thing. Currently, they support European consumers but offer a link to many onsite companies that anyone can shop from. The companies on their site pass their standards of no animal testing being conducted for "...finished products or ingredients in any phase of product development by the company, its laboratories or it's suppliers after a fixed cut-off date".

So what does that mean? It means this company is trying to ensure those sneaky, dastardly marketing lies stop and that (where possible in other countries where products are manufactured) neither the product as a whole or any individual ingredients are or ever have been tested on animals.

I love them.

There's a lot of good info on their site that I recommend you check out, including the FAQ section which details their mission, where they currently stand, and how they certify companies to receive the Leaping Bunny symbol.

Check them out and support their cause by shopping with the companies that have received their elite, very hard to get Leaping Bunny seal of approval.

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